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Tech Advisory Insights & Research

Strategic perspectives on digital transformation, enterprise architecture, and technology leadership from OT:OT's expert consultants.

Attribute Naming Conventions for HubSpot

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Scaling and selling your business, why you should consider HubSpot

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HubSpot for M&A - the value of getting your CRM right

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Nourishing your data - why you need to provide context to your data

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Balancing change management and employee engagement is crucial for the successful implementation of HubSpot CRM, driving adoption and long-term success.

HubSpot Change Management vs. Employee Engagement

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Understanding HubSpot Objects and Their Relationships

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HubSpot Roles vs Permission Sets: Key Differences

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HubSpot Object Relationships Explained

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An image of a digital platform interface showing different tools and features for data architecture and team collaboration within a business organisation.

Aligning Teams with HubSpot: Data Architecture Guide

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An image contrasting HubSpot and Salesforce data architecture.

HubSpot vs Salesforce: Data Architecture Comparison

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OT:OT | Data Advisory with an M&A Edge

Founded by M&A principals, we help scaling businesses build smarter, faster, and more sustainably with HubSpot and its ecosystem. We bridge the gap between technical consulting and strategic growth—optimising your CRM, streamlining operations, and ensuring your data drives revenue. The result? A stronger valuation when it’s time to capital raise or exit.

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Resources/Downloads

-> The Complete Guide to Data Architecture

-> Quick Fixes: 101 Ways to Maximise Your Current HubSpot Setup

-> Revenue Architecture Sprint: How to Transform HubSpot in 90 Days

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