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Tech Advisory Insights & Research

Strategic perspectives on digital transformation, enterprise architecture, and technology leadership from OT:OT's expert consultants.

Understanding HubSpot Objects and Their Relationships

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HubSpot Roles vs Permission Sets: Key Differences

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HubSpot Object Relationships Explained

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An image of a digital platform interface showing different tools and features for data architecture and team collaboration within a business organisation.

Aligning Teams with HubSpot: Data Architecture Guide

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HubSpot vs Salesforce: Data Architecture Comparison

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Explore the advantages and disadvantages of custom data models versus standard CRMs to find the best fit for your business needs.

Custom Data Models vs Standard CRM: A Performance Analysis

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Learn how junction objects and associations enhance CRM data management and improve business relationships for better outcomes.

The Power of Effective Junction Objects and Associations

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Why every business needs at least one custom object (and more!)

Why every business needs at least one custom object (and more!)

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HubSpot Data Models for Cross-Team Alignment

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Ways to Optimize HubSpot for Enterprise Scale

8 Ways to Optimise HubSpot for Enterprise Scale

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