Tech Advisory Insights & Research

Strategic perspectives on digital transformation, enterprise architecture, and technology leadership from OT:OT's expert consultants.

HubSpot for M&A - the value of getting your CRM right

10 Signs Your CRM Data Model Needs Restructuring

5 Critical HubSpot Data Architecture Best Practices

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OT:OT | Data Advisory with an M&A Edge

Founded by M&A principals, we help scaling businesses build smarter, faster, and more sustainably with HubSpot and its ecosystem. We bridge the gap between technical consulting and strategic growth—optimising your CRM, streamlining operations, and ensuring your data drives revenue. The result? A stronger valuation when it’s time to capital raise or exit.

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-> The Complete Guide to Data Architecture

-> Quick Fixes: 101 Ways to Maximise Your Current HubSpot Setup

-> Revenue Architecture Sprint: How to Transform HubSpot in 90 Days